Although Tracith Is One of the Best Supermarkets in the Coastal

question 53

Multiple Choice

Although Tracith is one of the best supermarkets in the coastal town of Dawntonia, it fails to retain customers. To solve this problem, Edna, the newly appointed marketing manager at Tracith, decides to implement a customer loyalty program. This program would include a membership card and a mobile app that can only be accessed using the membership card number. The mobile app will be enabled to show real-time availability of products at the supermarket. In the context of managerial roles, which of the following decisional roles is illustrated by Edna in this scenario?

• A) The entrepreneur role
• B) The liaison role
• C) The disseminator role
• D) The spokesperson role

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Definitions:

Total Cost

The sum of fixed and variable costs incurred in the production of goods or services.

Marginal Cost

Marginal cost is the increase in total cost that arises from producing one additional unit of a good or service.

Standby Passenger

A traveler awaiting a seat on a flight or mode of transportation, typically without a reservation for a specific departure.

200-seat Plane

An aircraft designed to accommodate approximately 200 passengers, often used for commercial air travel.