Although Tracith Is One of the Best Supermarkets in the Coastal

question 53

Multiple Choice

Although Tracith is one of the best supermarkets in the coastal town of Dawntonia, it fails to retain customers. To solve this problem, Edna, the newly appointed marketing manager at Tracith, decides to implement a customer loyalty program. This program would include a membership card and a mobile app that can only be accessed using the membership card number. The mobile app will be enabled to show real-time availability of products at the supermarket. In the context of managerial roles, which of the following decisional roles is illustrated by Edna in this scenario?

• A) The entrepreneur role
• B) The liaison role
• C) The disseminator role
• D) The spokesperson role

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Definitions:

Customer Lifestyles

refers to the way a customer lives, including activities, interests, opinions, and demographic characteristics, and how these factors influence their buying behavior.

Population Shifts

Changes in the size, location, age, or composition of a population over time.

Substantial

Of considerable importance, size, or worth; something that is significant or heavily built.

Marketing Mix

The strategic blend of the four Ps—product, price, place, and promotion—used by businesses to target their market effectively and meet consumer needs.