Optalama, a Leading Chain of Optical Stores, Follows the Practice

question 20

Multiple Choice

Optalama, a leading chain of optical stores, follows the practice of conducting surveys to study the strategies used by other optical stores in the city in which it operates. To maintain its position as the market leader, it monitors the other stores' strengths, weaknesses, and advertising and marketing campaigns. In this scenario, which of the following is Optalama most likely using?

• A) Demographic segmentation
• B) Corporate governance
• C) A cost-benefit analysis
• D) A competitive analysis

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Definitions:

Time Value

The concept that money available in the present is worth more than the same amount in the future due to its earning capacity.

Payback Period

A way to determine the duration required for an investment to reach a point where returns equal the costs, providing a simple tool for evaluating project viability.

Net Cash Flow

The difference between a company’s cash inflows and outflows over a specific period, indicating its financial health.

Non-Cash Revenues

Revenues earned by a business for which no cash is received, typically recognized through bartering, trading, or other non-cash exchanges.