In the Context of the Specific Environment of an Organization

question 43

Multiple Choice

In the context of the specific environment of an organization, identify a difference between the public communications approach and a media advocacy approach.

• A) The public communications approach can force organizations to change their practices, whereas a media advocacy approach cannot force organizations to change their practices.
• B) The public communications approach is much more aggressive than a media advocacy approach.
• C) The public communications approach relies on voluntary participation by the advertising industry to send out an advocacy group's message, whereas a media advocacy approach involves framing a group's concerns as public issues.
• D) The public communications approach creates controversies that are likely to receive extensive news coverage, whereas a media advocacy approach relies on discretionary participation by the news media.

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Definitions:

Strategic Planning

The process of defining an organization's strategy or direction and making decisions on allocating its resources to pursue this strategy, often based on long-term goals.

Executive Summary

A brief section at the beginning of a document, report, business plan, or presentation that summarizes the main points.

Synopsis

A brief summary or overview of the content of a document, presentation, film, or work, highlighting its main points and themes.

Strategic Planning

The process of defining a company’s direction and making decisions on allocating its resources to pursue this strategy.