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The managers at Alpha Corp. are closely observing trends in the industry. They are trying to identify factors that might have a significant influence on Alpha's business operations. Which of the following concepts is illustrated in the scenario?
Social Change
The transformation of culture, behavior, social institutions, and social structure over time, often seen as a necessary aspect of societal progress or development.
Emergent Norm Theory
A sociological hypothesis that posits individuals in a crowd behave not out of pre-existing norms, but from norms that emerge and are accepted within the crowd during the event.
Contagion Theory
A theory in social psychology that suggests ideas, attitudes, and emotions spread through a population like a contagious disease, influencing group behavior.
Convergence Theory
A theory suggesting that as societies develop, they begin to resemble each other more by adopting similar technologies and social structures.
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