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Pam is a manager at Adrent Corp. She is hiring candidates for a new position in the company. While interviewing them, Pam asks each candidate, "What would you do if you see someone in the company taking a bribe?" Which of the following types of tests is Pam using to screen the candidates?
Simulated Test Markets
Experimental marketing techniques that replicate the conditions of a full-scale market test for products or services in a controlled environment.
Behavioral Intention
An individual's plan or likelihood to perform a specific action or behavior, often used as a predictor of actual behavior in studies.
Product Attributes
Features, functions, benefits, and qualities that define a product and contribute to its appeal among consumers.
Business Products
Goods and services that are purchased by organizations for use in their operations, production, or to be resold to other customers.
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