When the New Phone Launched by ImogenCell Received Several Negative

question 53

Multiple Choice

When the new phone launched by ImogenCell received several negative reviews from its customers about the excessive heating of its phones' batteries, ImogenCell apologized for the inconvenience and offered new phone batteries to solve the heating issue. However, these batteries had to be bought by the customers at an exorbitant price. This is an example of a(n) _____.

• A) proactive strategy
• B) comprehensive strategy
• C) reactive strategy
• D) accommodative strategy

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Definitions:

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price within a specified period.

Demand

The quantity of a good or service that consumers are willing and able to purchase at various prices during a given period of time.

Substitutes

Goods or services that can be used in place of one another, where an increase in the price of one leads to an increase in demand for the other.

Pepsi

A global beverage and food company known for its eponymous brand of cola and a wide range of other products.