To Match a Null Value Use ____

question 16

Multiple Choice

To match a null value use ____.

• A)<> NULL
• B)!= NULL
• C)IS NULL
• D)IS 0

---

Definitions:

Customer Database

A collection of information about customers, including contact details and purchase history, used by businesses for marketing and service improvement.

Demographics

Statistical data relating to the population and the particular groups within it, used especially to identify consumer markets.

Transactions

Financial exchanges or transfers of goods, services, or information between two or more parties.

Traffic Generation

The outcome of a direct marketing offer designed to motivate people to visit a business.