Examlex
If the value of a conditional statement is NULL,it is evaluated as if it were false in a conditional statement.
Segmenting And Positioning
The process of dividing a market into distinct groups of buyers and tailoring marketing strategies to meet their needs.
Positing
involves placing something firmly or putting forward an assertion, belief, or theory for consideration.
Meaningfully Shared Characteristics
Traits or features that are held in common among a group or category of things, providing significant insight into their nature or behavior.
Mass Affluent
A demographic group characterized by their substantial disposable income, though not wealthy enough to be considered rich by traditional standards.
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