In the Context of the Boston Consulting Group (BCG) Matrix

question 38

Multiple Choice

In the context of the Boston Consulting Group (BCG) matrix, which of the following is a similarity between stars and question marks?

• A) Both have large shares in their respective markets.
• B) Both have shares of a fast-growing market.
• C) Both have small shares in their respective markets.
• D) Both have shares of a slow-growing market.