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When Pocdio, an application development software, was released, it was widely accepted by customers. However, a few months after its release, users began experiencing a lag in its user interface. Customers eventually stopped using this software and started to use newer and better alternatives. In the context of innovation streams, which of the following concepts does this scenario best illustrate?
Marginal Revenue
The additional income that a company generates from selling one more unit of a good or service.
Pure Monopolist
A market participant that is the sole supplier of a unique product without close substitutes, possessing significant control over market prices.
Total Revenue
The total income earned by a firm from selling its products or services.
Demand Schedule
A presentation showing the level of demand from buyers for a product or service, matched to their willingness and ability to pay at various price scales.
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