Examlex
In the systems planning phase, a key part of the preliminary investigation is a feasibility study that reviews anticipated costs and benefits and recommends a course of action based on operational, technical, economic, and time factors.
Quantitative Technique
A research or analysis method that focuses on obtaining and processing numerical data for statistical, mathematical, or computational analysis.
Aided Recall
A research technique where respondents are helped to remember specific information or advertisements through hints or prompts.
Cannibalization
A decrease in the sales figures, income, or percentage of market controlled by an existing product due to the launch of a new product by the same manufacturer.
New Products
Items that have been recently introduced to the market, offering new characteristics or intended uses.
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