A ____ Is a Document That Describes a Company, Lists

question 25

Multiple Choice

A ____ is a document that describes a company, lists the IT services or products needed, and specifies the features required.

• A)request for quotation (RFQ)
• B)net present value (NPV)
• C)request for proposal (RFP)
• D)return on investment (ROI)

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Definitions:

Generic Branding

A branding strategy that emphasizes the product category rather than a specific brand, often used for products perceived as commodities.

Reseller Licensing

Agreements that grant a business the right to buy products and sell them again, often under the brand name of the original manufacturer.

Mixed Branding

A marketing strategy where a company markets products under both its own brand and under the brand names of other companies.

Distinctive

A characteristic or feature that sets a person, object, or concept apart from others, making it easily recognizable or unique.