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____________________ log files, which record details of all accesses and changes to a file or database, can be used to recover changes made since the last backup.
Cross-Selling Potential
The ability of a company to sell additional products or services to an existing customer base.
Customer Lifetime Value
An estimation of the total value a business can expect from a single customer throughout the entirety of their relationship.
Net Present Value
A financial metric assessing the profitability of an investment, calculated by subtracting the present value of cash outflows from the present value of cash inflows.
Customer Relationship
The interactions and engagement between a business and its customers, aiming to improve satisfaction, loyalty, and ultimately sales.
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