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A Memo or Email Is Often a Better Communication Medium

question 4

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A memo or email is often a better communication medium than the oral medium when the message:


Definitions:

Barriers to Entry

Factors that prevent or hinder companies from entering a particular market or industry, such as high startup costs or complex regulations.

Consumer Ignorance

A situation where consumers lack necessary information about products or services, which can affect their buying decisions and market outcomes.

Inelastic Demand

A situation where the demand for a product does not significantly change in response to changes in its price.

Product Differentiation

The process of distinguishing a product or service from others, to make it more attractive to a particular target market involves variations in quality, features, or design.

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