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A memo or email is often a better communication medium than the oral medium when the message:
Barriers to Entry
Factors that prevent or hinder companies from entering a particular market or industry, such as high startup costs or complex regulations.
Consumer Ignorance
A situation where consumers lack necessary information about products or services, which can affect their buying decisions and market outcomes.
Inelastic Demand
A situation where the demand for a product does not significantly change in response to changes in its price.
Product Differentiation
The process of distinguishing a product or service from others, to make it more attractive to a particular target market involves variations in quality, features, or design.
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