Sumptuous Supermarket Has Large Amounts of Data About Its Customers

question 35

Multiple Choice

Sumptuous Supermarket has large amounts of data about its customers. To understand customer buying behavior, the company uses a process that automatically discovers connections in the collected data. Through this process, the company learns that people who buy carbonated drinks, typically also buy a pack of salted snacks. As a result, the manager of the supermarket places carbonated drinks near the shelf with chips and pretzels. In this scenario, Sumptuous Supermarket has most likely used _____.

• A) data integration
• B) data mining
• C) bar coding
• D) radio frequency tagging

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Definitions:

Ota Benga

A man from the Mbuti people of the Congo who was brought to the United States in the early 20th century and displayed in an exhibition, highlighting the dark aspects of human zoos and racial science practices of the time.

Polynesian Boy

Refers to a male youth from the Polynesian cultural region, which spans a vast area of the Pacific Ocean and includes numerous islands.

Dehumanization

The process of depriving a person or group of positive human qualities, making them seem less than human and not deserving of moral consideration or empathy.

Welsh

Pertaining to the people, language, or culture of Wales, a country in the United Kingdom.