KST Mart Retains Large Amounts of Customer Data

question 60

Multiple Choice

KST Mart retains large amounts of customer data. To understand customer purchase behavior, the company uses a process that automatically discovers correlations in the collected data. Through this process, the company learns that people who buy bread, typically also buy a packet of butter. As a result, the manager of the supermarket places butter near the shelf that stocks bread. In this scenario, KST Mart has most likely used _____ to process information.

• A) data integration
• B) data mining
• C) bar coding
• D) radio frequency tagging

---

Definitions:

Total Expense Line

Represents the aggregate of all expenses, both fixed and variable, incurred by a business during a specified accounting period.

Total Revenue Line

A financial metric showing the total income generated from ordinary activities before any expenses are subtracted.

CVP Graph

A visual representation used in Cost-Volume-Profit Analysis to show the relationship between total costs, total sales, and profit (or loss) at various sales volumes.

Unit Volume

The quantity of items or units produced or sold.