KST Mart Retains Large Amounts of Customer Data

question 60

Multiple Choice

KST Mart retains large amounts of customer data. To understand customer purchase behavior, the company uses a process that automatically discovers correlations in the collected data. Through this process, the company learns that people who buy bread, typically also buy a packet of butter. As a result, the manager of the supermarket places butter near the shelf that stocks bread. In this scenario, KST Mart has most likely used _____ to process information.

• A) data integration
• B) data mining
• C) bar coding
• D) radio frequency tagging

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Definitions:

Amateur Robbers

Individuals who engage in robbery without professional skills or experience, often acting impulsively or without careful planning.

Organized Crime

Criminal activities that are planned and controlled by powerful groups and carried out on a large scale, often involving the provision of illegal goods and services.

American Capitalist Society

A society characterized by a capitalistic economy, where private ownership, profit motive, and market competition are prevalent.

Ethnic Conspiracy

A belief or theory that a particular ethnic group is secretly working to achieve malignant goals.