Gamaz, a Video Games Developer, Collects Data Regarding Consumer Purchase

question 101

Multiple Choice

Gamaz, a video games developer, collects data regarding consumer purchase behaviors, consumer preferences, and product searches. It provides these data to ASZ Analytics. Gamaz pays $100,000 per transaction to ASZ Analytics in exchange for complete information regarding market analytics and sales trends based on the data provided by Gamaz. In the given scenario, Gamaz incurs _____.

• A) processing cost
• B) retrieval cost
• C) acquisition cost
• D) communication cost

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Definitions:

Voice Intonation

The variation in pitch and tone in speaking, which can convey different emotions, attitudes, or emphases.

Sender's Actions

The behaviors and choices made by the initiator of a communication in order to convey a message to a receiver.

E-mail

A digital method of exchanging messages over the internet between people using electronic devices.

Politeness

The practice of showing respect, consideration, and courtesy towards others in communication and behavior.