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KST Mart Retains Large Amounts of Customer Data

question 60

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KST Mart retains large amounts of customer data. To understand customer purchase behavior, the company uses a process that automatically discovers correlations in the collected data. Through this process, the company learns that people who buy bread, typically also buy a packet of butter. As a result, the manager of the supermarket places butter near the shelf that stocks bread. In this scenario, KST Mart has most likely used _____ to process information.


Definitions:

Savings Plan

A strategic approach to setting aside a portion of one's income for future use or emergencies.

Compounded Monthly

Interest on an investment or loan is calculated and added to the principal amount on a monthly basis.

RRSP

Registered Retirement Savings Plan, a Canadian investment vehicle for individuals to save for retirement on a tax-sheltered basis.

Compounded Annually

The process of calculating interest on both the initial principal and the accumulated interest from previous periods, applied once per year.

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