The Effectiveness of New Online Ad Programs Needs to Be

question 74

Multiple Choice

The effectiveness of new online ad programs needs to be evaluated based on the frequency at which a customer clicks those ads. Identify the most effective and efficient method to analyze this data.

• A) The click ratios must be tracked in real time.
• B) The data must be saved in batches and processed a few hours later.
• C) The clicks can be monitored for a short period of time and can be integrated for the total time.
• D) The sample time at which the maximum data is accumulated is assumed to prevail for the entire cycle.

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Definitions:

Accrued Expenses

Expenses that have been incurred but not yet paid or recorded in the company's accounts.

Trade Magazine

A publication focused on a specific industry or profession, often containing news, trends, and articles of interest to those in the field.

Subscription Revenue

Income generated from customers who pay recurrently for access to a product or service over a subscription period.

Insurance Expense

The cost incurred by a business to purchase insurance, which provides financial protection against losses.