The Three Competitive Forces in Porter's Model Concern the Danger

question 51

True/False

The three competitive forces in Porter's model concern the danger of customers taking their business elsewhere.

---

Definitions:

Promotional Communication Policy

Guidelines and practices that govern how an organization communicates about its promotions, offers, and marketing campaigns to its audience.

Gamification Strategies

Techniques that apply elements of game playing (e.g., point scoring, competition) to other areas of activity to enhance engagement and motivation.

Customer Loyalty

The likelihood of previous customers to continue to buy from a specific retailer or brand over competing ones.

Ethical Dilemma

Situation that involves making a choice when the alternatives aren’t completely wrong or completely right.