Which of the Following Competitive Strategies Does a Company Follow

question 54

Multiple Choice

Which of the following competitive strategies does a company follow if it produces a uniquely formulated anti-ageing face cream targeted at women above the age of forty?

• A)providing the lowest cost across the industry
• B)providing a better product across the industry
• C)focusing on lowering the cost within an industry-segment
• D)focusing on product differentiation within an industry-segment

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Definitions:

Old Spice

A brand known for its range of male grooming products, including antiperspirants, deodorants, body washes, and fragrances.

Generation Y

Includes the 62 million Americans born between 1981 and 1996. Also called the echo-boom.

Psychographic Segmentation

The process of dividing a market into segments based on consumer personality traits, lifestyle, or social status.

Personality

A person’s consistent behaviors or responses to recurring situations.