What Was the Purpose of Traditional Customer Relationship Management (CRM)

question 110

Essay

What was the purpose of traditional customer relationship management (CRM)?

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Definitions:

Predictable Variability

Variations or changes in processes or systems that can be forecasted with a degree of reliability based on historical data.

Demand

The amount of a product or service that customers are willing and able to purchase at a given price in a specific market context.

Subcontracting Cost

Expenses incurred when a company contracts out work to external suppliers or vendors.

Seasonal Demand

Relates to fluctuations in consumer demand for certain products or services that occur at regular intervals due to seasonality, such as holidays or weather changes.