Which of the Following Statements Is True of Identifying an Organization's

question 18

Multiple Choice

Which of the following statements is true of identifying an organization's target audience in a social media information system (SMIS) ?

• A)Every social media user is a target audience.
• B)Only teenagers form the target audience.
• C)Identifying a target audience helps organizations focus its marketing efforts.
• D)Once a target audience is identified,any social media platform can be used.

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Definitions:

Focus Groups

Small, diverse groups of people whose reactions are studied especially in market research or political analysis through guided discussions.

Experimentation

The process of conducting tests or investigations to discover or verify a hypothesis or to determine the efficacy of something previously untried.

Advertisements

Notices or announcements in a public medium promoting a product, service, or event, or publicizing a job vacancy.

Euphemisms

Mild or indirect words or expressions used to replace those considered too harsh or blunt when referring to something unpleasant or embarrassing.