Data Mining Techniques Are Essential for Database Marketing

question 45

True/False

Data mining techniques are essential for database marketing.

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Definitions:

Schwartz's Values Framework

A theory that identifies ten basic personal values that are recognized across cultures and that influence individual behavior.

Values

are the fundamental beliefs and principles that guide a person's behavior and decision-making, reflecting what is important to an individual or group.

Sex

A biological classification based on reproductive organs and chromosomal configurations, typically categorized as male or female.

Gender

The range of characteristics pertaining to, and differentiating between, masculinity and femininity, including social roles, behaviors, and identities.