What Is Database Marketing

question 15

Essay

What is database marketing?

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Definitions:

Treasury Stock

Shares that were once a part of the outstanding shares but were bought back by the company and are now held in the company's treasury.

Cash Dividend

A distribution of profits by a corporation to its shareholders in the form of cash.

Treasury Stock

Shares that were issued and later reacquired by the company, reducing the amount of outstanding stock on the open market.

Paid-in Capital

The amount of money that a company receives from selling shares of stock directly to investors, not including any later earnings or profits.