The RFM Score Is Obtained by Ranking Customers Based on the Positive

question 43

True/False

The RFM score is obtained by ranking customers based on the positive feedback for a product after purchasing it.

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Definitions:

False Generalization

An erroneous logical conclusion that applies a specific observation to a broader context than is justifiably warranted.

Double-Blind Procedure

An experimental technique in which neither the participants nor the experimenters know who is receiving a particular treatment, used to prevent bias.

Random Assignment

A method used in experiments where participants are assigned to groups in a way that each has an equal chance of being placed in any group, minimizing biases.

Nonverbal Behaviors

Communication actions, excluding spoken words, that convey messages and emotions, such as facial expressions, body language, and gestures.