The Frequency of Customer Purchases Is Not a Determining Factor

question 12

True/False

The frequency of customer purchases is not a determining factor for RFM scores.

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Definitions:

Inflation Rate

The speed at which the overall price level for goods and services increases, leading to a decline in buying power.

Purchasing Power

The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy.

Bracket Creep

A phenomenon where inflation pushes income into higher tax brackets, increasing taxation without an actual increase in real purchasing power.

Tax Liabilities

Tax liabilities are the amounts of money that individuals, companies, and other entities are legally obligated to pay to local, state, or federal tax agencies.