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RFM Analysis Can Be a Useful Tool to Determine the Best

question 7

True/False

RFM analysis can be a useful tool to determine the best customers based on the frequency of their purchases.


Definitions:

Profits

The financial gain realized when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.

Income Ratio

A financial metric comparing earnings to another element, such as sales or assets, to assess profitability or performance.

Partnership Agreement

A legal document that specifies the terms and conditions under which a partnership operates, including profit sharing and decision-making processes.

Capital Accounts

Accounts used to record the financial contributions, withdrawals, and the share of profit or loss of owners in a partnership or in their personal accounts.

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