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Discuss the Cognitive Dissonance Theory

question 40

Essay

Discuss the cognitive dissonance theory. How do individuals seek consistency among their attitudes, and between their attitudes and their behavior?


Definitions:

Price

Price is the amount of money required to purchase a good, service, or asset, determined by factors like supply, demand, production cost, and market competition.

Turkey Sandwich

A sandwich made with sliced turkey as the main ingredient, often accompanied by various other toppings and condiments.

Utility

A measure in economics of the satisfaction or benefit derived by consuming a product or service.

Total Utility

The total satisfaction or benefit derived by consuming a product or service; it increases as more units are consumed, up to a certain point.

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