As Part of Their Sales Training, the Staff at Penny

question 89

Multiple Choice

As part of their sales training, the staff at Penny Stores is encouraged to build personal relationships with the store's patrons. Apart from receiving product training, the staff is taught to follow a scripted sales process wherein they must greet the customers, introduce themselves, and enquire about their purchase. They are also encouraged to engage in casual conversation with the customer. In a recent survey conducted by the marketing department, it was revealed that customers were dissatisfied with the level of service at Penny Stores. Which of the following, if true, best explains this situation?

• A) Customers come to Penny Stores to make high-involvement purchases.
• B) Customers associate superior service with efficiency and not friendliness.
• C) Penny Stores offer an extensive range of consumer products.
• D) The training period for the staff is three weeks long.
• E) The staff at Penny Stores is friendly but not familiar.

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Definitions:

Paying

The process of distributing money in exchange for goods, services, or to settle debts.

Adjusting Entry

Journal entries made in accounting records at the end of an accounting period to allocate income and expenditures to the correct periods.

Seller

An individual or entity that offers goods or services in exchange for payment.

Financial Statement

Publications detailing a corporation's financial health, encapsulating the balance sheet, income statement, and cash flow statement.