RFM Analysis Analyzes and Ranks Customers Based On

question 36

Multiple Choice

RFM analysis analyzes and ranks customers based on:

• A)their purchasing patterns.
• B)their income status.
• C)their residential location.
• D)Both A and B
• E)All of the above

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Definitions:

Wavelength

The distance between successive crests of a wave, especially points in a sound wave or electromagnetic wave, which determines its color and energy.

Physical Characteristics

The observable attributes or features of an organism, such as height, eye color, and body type.

Saturation

The point at which a substance cannot absorb or dissolve any more of another substance, or in media, the state of being completely filled with content.

Physical Characteristics

The defining traits or features of a person's body, including height, weight, skin color, hair type, and facial features.