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In RFM Analysis,R Stands for "How Recently",F Stands for "How

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In RFM analysis,R stands for "how recently",F stands for "how frequently" and M stands for "how many months."


Definitions:

Master Clock

Refers to the body's internal time-keeping system, located in the brain, that regulates circadian rhythms and sleep-wake cycles.

Pineal Gland

A small endocrine gland in the brain involved in the production of melatonin, a hormone that regulates sleep patterns.

Suprachiasmatic Nucleus

A tiny region in the brain's hypothalamus responsible for controlling circadian rhythms, essentially acting as the body's internal clock.

Lesioning

Lesioning involves artificially damaging or removing tissue from the brain or another part of the body, often used in scientific research to study the function of specific brain areas or the healing process.

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