The "M" in RFM Analysis Stands for ________

question 78

Multiple Choice

The "M" in RFM analysis stands for ________.

• A)money
• B)mostly
• C)modest
• D)modern
• E)modem

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Definitions:

Objective And Task Method

A budgeting approach where a company sets a budget based on the costs of the tasks necessary to achieve specific marketing objectives.

Competitive Parity Method

A marketing budgeting strategy where a company's spend is in line with its competitors to prevent market share loss.

Social Personality

Represents an individual's or brand's persona as projected or perceived on social media platforms.

Social Persona

An online identity a person adopts in social networks and digital platforms, which may differ from their real-life personality.