In a Common Form of RFM Analysis,customers Are Sorted into Five

question 33

True/False

In a common form of RFM analysis,customers are sorted into five groups and given an associated score depending on their group.

---

Definitions:

Goals

Objectives or desired outcomes that individuals or organizations aim to achieve within a specific time frame.

Expectancy Theory

A motivational theory suggesting that people are motivated to act in certain ways based on their expectations of the outcome and the value they place on that outcome.

Specific Rewards

Targeted benefits or incentives provided to individuals or groups for achieving certain goals or performance criteria.

Leaders

Individuals who influence and guide others toward achieving common goals through vision, inspiration, and strategic direction.