We Have Done an RFM Analysis on Our Customer Data

question 76

Multiple Choice

We have done an RFM analysis on our customer data.John Smith has a score of "5 1 1".This means that John:

• A)has ordered recently,and orders a lot when he orders.
• B)hasn't ordered recently,but orders a lot when he orders.
• C)has ordered recently,but doesn't order a lot when he orders.
• D)hasn't ordered recently,and doesn't order a lot when he orders.
• E)None of the above is correct.

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Definitions:

Withdrawing

The act of pulling back or removing oneself from participation or consideration in a situation.

Prevention Strategy

An approach aimed at stopping problems or adverse outcomes before they happen.

Suggest A Process

Propose a specific method or sequence of steps to achieve a particular outcome or resolve a problem.

Criteria

Standards or principles by which something is judged or decisions are made.