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Brand Engagement
Refers to the process of forming an emotional or rational attachment between a consumer and a brand.
Organic Reach
The number of people who see content from a resource naturally in their feed without the content being promoted through paid advertising.
Ads Result
The specific outcome or impact of an advertising campaign, usually measured in terms of engagement, conversions, or sales.
Page Actions
Activities users can perform on a web page or within an app, such as clicking links, submitting forms, or interacting with content.
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