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Case 1-2
Jamie is interested in pursuing computers as a career.He is very comfortable working with PCs and has a broad knowledge of the typical systems and applications software that people use.He has always enjoyed working closely with people and has a good facility for explaining how technical systems work.
-Jamie's mother is a computer programmer and would like Jamie to follow in her footsteps.What course would she most likely suggest that Jamie take in college?
Contract Negotiations
The process of discussing terms and reaching an agreement in a contract, often involving matters such as price, delivery, and terms of service between two or more parties.
Low-involvement
Products or services that require minimal thought and effort from consumers before purchase due to their simplicity and low cost.
High-involvement
Refers to purchase decisions that carry a higher risk to buyers and therefore require more thought and research.
Reference Groups
Groups that people refer to when evaluating their own qualities, circumstances, attitudes, values, and behaviors.
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