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Case 5-2
Dean has been using computers for some time now,but he is unfamiliar with a number of utility programs.In order to better maintain his computer,he decides to ask his coworker Andrea for advice on basic utility programs.
-Another thing that Andrea tells Dean is that it is very important for him to ____ all of his important data on a regular basis to protect against data loss in the case of a problem with the computer.He can use a(n) ____ utility to do this.
Crossing the Chasm
A marketing theory that describes the challenge of transitioning from early adopters to a broader mainstream market.
Consumer
An individual who purchases goods and services for personal use.
Customer
Someone who pays for a product or service.
Geoffrey Moore
An American organizational theorist, management consultant, and author known for his work on the technology adoption life cycle and marketing strategies for high-tech products.
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