Examlex
In a typical word processing program,a(n)____________________ is text entered by the user that appears at the bottom of each
Demographic Segmentation
The grouping of consumers according to easily measured, objective characteristics such as age, gender, income, and education.
Consumer Market
The market segment consisting of individual customers who purchase goods and services for personal use.
Segments
In marketing, it refers to subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities like interests, needs, or location.
Demographic Segmentation
The process of dividing a market into smaller groups based on demographic factors such as age, income, gender, or education.
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