Google's CodeWords Keyword Ads Are One of the First Successes

question 23

True/False

Google's CodeWords keyword ads are one of the first successes of behavioral targeting and part of the reason for its recent growth.

---

Definitions:

Profitability Index

A financial tool used to measure the relative profitability of an investment, calculated by dividing the present value of future cash flows by the initial investment cost.

Arbitrary Value

A value that is decided without a specific standard or measure, often based on personal judgment or preference.

Annual Cash Flows

The total amount of money being transferred into and out of a business, especially affecting liquidity, over the course of a year.

Required Rate

typically refers to the minimum expected rate of return on an investment, necessary for it to be considered a viable option.