Case 11-1 John Operates an Online Store,which He Uses to Sell Homemade

question 60

Multiple Choice

Case 11-1
John operates an online store,which he uses to sell homemade T-shirts and other articles of clothing.
-John recently received a contract to print T-shirts for the US Department of Justice.This is an example of a ____ transaction.

• A)B2C
• B)B2B
• C)B2G
• D)C2C

Acknowledge the importance and steps of the personal-selling process, including prospecting and sales presentations.

Understand the various roles and responsibilities of sales personnel (salespeople, sales managers, technical specialists, etc.).

Realize the significance of personal selling in B2B environments.

Identify the challenges and advancements in personal selling in the digital era.

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Definitions:

Submarine

A watercraft capable of independent operation underwater, often used for naval or research purposes.

Hydrosphere

All the waters on the earth's surface, such as lakes and seas, and sometimes including water over the earth's surface, such as clouds.

Exploration Tool

Equipment or software used in the discovery and investigation of new geographical areas or resources.

Levels of Organization

The hierarchical structure in biology that ranges from the simplest (atoms, cells) to the most complex (organisms, ecosystems) forms of matter and life.