Google's CodeWords Keyword Ads Are One of the First Successes

question 23

True/False

Google's CodeWords keyword ads are one of the first successes of behavioral targeting and part of the reason for its recent growth.

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Definitions:

Pretzels

A type of baked bread product made from dough most commonly shaped into a twisted knot.

Cookies

Small pieces of data sent from a website and stored on a user's computer by the user's web browser while the user is browsing, often used to remember information about the user.

Information Asymmetry

A situation where one party in a transaction has more or better information than the other, often leading to an imbalance in power or unfair advantage.

Market Characteristics

Features that define and distinguish a specific market, including aspects such as size, competition, buyer behavior, and product differentiation.