The Text Mentions Two Important Questions to Ask About a Popular

question 13

Essay

The text mentions two important questions to ask about a popular press story.What are these two questions and why are they important to consider as you evaluate a story?

Understand the fundamental concepts and theories of ethics relevant to public relations.

Differentiate among various ethical theories including utilitarianism, absolutism, and agent-based ethics.

Recognize the role and significance of ethical decision-making in the practice of PR.

Identify the key elements of ethical frameworks developed by scholars in the field of PR.

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Definitions:

Yield To Maturity

The total return anticipated on a bond if the bond is held until its maturity date, considering all interest payments and the principal repayment.

Modified Duration

A measure of the sensitivity of a bond's price to changes in interest rates, reflecting the change in the bond’s price for a 1% change in yield.

Annual Interest

The percentage of interest that will be charged or earned on an investment or loan, calculated on an annual basis.

Coupon Rate

The annual interest rate paid by the issuer of a bond to the bondholder, usually expressed as a percentage of the bond's face value.