In Which of the Following Ways Are Content and Face

question 21

Multiple Choice

In which of the following ways are content and face validity similar?

• A)Both involve subjective judgments.
• B)Both involve judgments based on participants' opinions.
• C)Both are preferred by psychologists as measures of validity.
• D)Both are necessary for predictive validity.

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Definitions:

Image

The perception or representation of someone or something as reflected through media, design, or public opinion.

Comparative Advertising

A marketing strategy where a brand compares its products or services directly with those of competitors in order to highlight its advantages.

Citrucel

A brand of fiber supplement that is used to treat constipation and maintain digestive health.

Metamucil

A brand of fiber supplement that is commonly used to treat constipation and improve digestive health.