E-Way Is an Electronics Company That Is Developing a New

question 12

Multiple Choice

E-Way is an electronics company that is developing a new cell phone that will be released in the market soon. Which of the following, if true, would strengthen the argument that the company should use social media to promote the new cellphone?

• A) E-Way's last two releases received a lot of criticism from consumers.
• B) One of E-Way's rival companies had used social media unsuccessfully to advertise its new product.
• C) The production team overshot the budget and the marketing team has low funds.
• D) The target consumers for the cellphone are not restricted to any demographic category.
• E) The company has a tightly integrated production and distribution mechanism.

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Definitions:

Reward System

A motivational tool used within organizations where employees are recognized and rewarded based on their performance or achievements.

Brain Activity

The functioning of the brain involving electrical impulses, chemical reactions, and neural connections, which can be monitored and measured through various techniques.

Psychoactive Drug

A chemical substance that changes brain function and results in alterations in perception, mood, consciousness, cognition, or behavior.

Appetite

The desire to eat food, felt as hunger; a natural, instinctual response to the body's need for nutrition.