Treesa Mayering Recently Began Her First Job at a PR

question 99

Multiple Choice

Treesa Mayering recently began her first job at a PR firm called Pro as a copywriter. Her job involves creating scripts for press releases, advertisements, and other media events. She has been working under the guidance of Will Preston, the senior copywriter. Treesa, who has no prior experience in this job, had worked on scripts for advertisements and online brochures alone when she was asked to work on a press release for the first time. Will reviewed Treesa's script and sent her an e-mail full of detailed corrections, which she promptly implemented. However, when Will looked at the script later, he felt that it did not represent a significant improvement of her first draft. Which of the following, if true, would best explain this outcome?

• A) The feedback provided by Will was not elaborate and comprehensive enough.
• B) Treesa took a lot of time to implement Will's corrections and revise her script.
• C) Treesa was hired because she demonstrated considerable analytical and creative thinking skills in her pre-employment tests.
• D) Will routinely e-mailed feedback on scripts for advertisements, online brochures, and press releases to his team members.
• E) Will believed that Treesa's understanding of his e-mailed feedback would be accurate.

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Definitions:

Marginal Costs

The fluctuation in complete costs associated with an increase in production by a single unit.

Demand for Wine

The desire of consumers to purchase wine, influenced by factors such as price, taste preferences, and income levels.

Cournot Equilibrium

A situation in an oligopoly market where each firm chooses its optimal output, assuming the outputs of its competitors are fixed.

Fixed Costs

Costs that do not vary with the level of output or sales, such as rent, salaries, or property taxes.