Whether People Use Automatic or Controlled Processing for Reacting to a Persuasive

question 107

Multiple Choice

Whether people use automatic or controlled processing for reacting to a persuasive message is often a function of ________.

• A) time
• B) their level of interest in it
• C) heuristics
• D) effort
• E) availability of research

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Definitions:

Merchantability

Implies that a product sold by a merchant is fit for the ordinary purposes for which such goods are used and meets the consumer's expectations.

Express Warranty

A clearly stated assurance or guarantee given by a seller about the condition or quality of a product or service.

Implied Warranty

A legal concept that guarantees a product will perform as widely expected without being explicitly stated in a contract.

Warranty of Title

A guarantee by a seller to a buyer that the seller has the right to transfer ownership and no undisclosed encumbrances exist.