When Receivers of Communication Process the Information Based on Their

question 61

Multiple Choice

When receivers of communication process the information based on their needs, motivations, experience, background, and other personal characteristics, they are engaging in ________.

• A) communication apprehension
• B) deliberative processing
• C) selective perception
• D) controlled processing
• E) filtering

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Definitions:

Incentives

Have two pieces: a performance evaluation metric, like sales, profit, or investment return, and a reward scheme that rewards better performance, like a bonus, the promise of a promotion, or a commission. Performance evaluation metrics can be objective or subjective.

Supplier Power

The influence suppliers have over the market or customer base, often due to lack of competition, affecting prices, quality, and availability.

Sourcing Inputs

Involves the process of finding and obtaining the necessary resources, materials, or components required to manufacture a product or provide a service.

Value Capture

A process by which companies retain a portion of the value they create for customers, often through pricing strategies or intellectual property.