If a Researcher Is Concerned About External Validity, Which of the Following

question 62

Multiple Choice

If a researcher is concerned about external validity, which of the following would you recommend with regard to conducting small-N designs?

• A)Do not conduct small-N designs if you are concerned about external validity.
• B)Compare the results of a small-N design with other studies.
• C)Conduct only reversal designs.
• D)Use only one's own clients/patients/students.

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Definitions:

Perceptual Map

A visual representation used in marketing to show customers' perceptions of a brand or product compared to competitors, based on criteria important to the customer.

Perceptual Map

A perceptual map is a visual tool used in marketing to depict the positions of different products or brands on a grid, based on important customer perceptions or preferences.

Position

The place a brand or product occupies in consumers' minds relative to competing offerings, based on attributes, benefits, values, and perceptions.

Target Segment

A specific group of consumers at whom a company aims its products and services, characterized by similar needs, preferences, or demographic profiles.